Jessica Alba was among the investors named when French fashion and accessories label Destree announced funding in April 2022. The group also included Rihanna and Beyonce.
Geraldine Guyot and Laetitia Lumbroso founded the business in 2016. Vogue's interview with Lumbroso described plans to expand the label internationally following the investment.
The announcement documented Alba's support for a business led by women; it was not an independent certification of the products' ethical credentials.